Build brighter, healthier homes that sell faster: How VELUX roof window solutions give developments a market edge

by | May 13, 2025

Commercial partnership

In today’s competitive housing market, creating homes that stand out is more important than ever. And there’s one feature that’s proven to give new builds a significant advantage: natural daylight. In fact, homes with roof windows sell 61 per cent faster and at higher prices than those without. With VELUX roof window solutions, housebuilders can unlock the full potential of natural light; enhancing design appeal, improving energy efficiency, and increasing buyer confidence.

At VELUX, we work closely with developers to help create healthier, brighter homes that meet modern buyer expectations. Through our Daylight Design Center, we offer free design consultations that include precise daylight calculations and compelling architectural visualisations. These tools are more than just design aids, they’re powerful marketing and planning assets that ensure your homes are not only functional and compliant, but desirable.

Why daylight matters

Research shows that 86 per cent of homeowners prefer more natural daylight in their homes. Spaces with a daylight factor above five per cent feel naturally bright and uplifting, while those below two per cent often require artificial lighting, even during the day. Incorporating daylight performance into your design process can transform interiors, creating spaces that promote well-being, reduce reliance on electric lighting, and support sustainable building practices.

By partnering with VELUX, you gain access to a team that helps you optimise your designs for daylight right from the start. We offer:

  • Daylight calculations that inform key decisions, helping reduce artificial lighting needs, support energy efficiency, and ensure compliance with regulatory standards. These data-backed insights are also a compelling way to build trust with eco-conscious buyers.
  • Architectural visualisations that bring your projects to life with photorealistic CGIs and 3D renders. These visuals are ideal for use in planning approvals and marketing materials, making your development easier to envision for buyers and stakeholders alike.

Design support that sets you apart

Whether you’re designing a small residential build or a large-scale development, VELUX provides the tools and expertise to help you create homes that are both visually appealing and high performing. Here’s how our Daylight Design Center supports your project from concept to sale:

  • Optimise every space with data-driven daylight analysis to create brighter, healthier homes that meet homeowner expectations.
  • Enhance sustainability by reducing the need for artificial lighting and lowering energy consumption, supporting your environmental goals.
  • Comply with building regulations and provide reassurance to buyers with performance data that proves your homes are designed with light and comfort in mind.
  • Create high-quality visualisations from your architectural drawings, allowing you to showcase designs with realistic lighting and interior furnishings.
  • Streamline stakeholder approvals by presenting clear, detailed imagery that highlights the benefits of your designs.
  • Attract buyers faster with eye-catching marketing assets that reflect the true potential of the homes you’re building.

Future-Ready homes start with better light

Natural daylight is more than a design trend, it’s a key factor in how people experience and value their homes. By integrating VELUX roof windows and daylight design tools into your development process, you’re not only improving the quality of your builds, you’re giving buyers exactly what they’re looking for.

From better well-being to faster sales, the benefits of brighter living are clear. Let VELUX help you transform your next development into a standout success with our full suite of daylight optimisation and visualisation services.

Get in touch today to book your free design consultation and discover how your next project can shine.

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